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传媒产业研究报告

'传媒产业研究报告'
The role of media in policyKeywords Media" Policy change ' Narrative policy analysis "Content analysisThe policy change literature is contradictory about the role the media plays in policy change: a conduit for policy participants, with media accounts transmitting multiple policy beliefs of those involved in policy debates or a contributor in the policy process, with media accounts supplying consistent policy beliefs with congruent narrative framing strategies to construct a policy story.Two recent studies inform the methodological framework of this work. First, develop a methodology based on NPA that systematically measured core policy beliefs in the policy narratives of interest groups in different advocacy coalitions. Second, McBeth determine that the interest groups also use similar political narrative strategies, depending on whether they understand themselves to be winning or losing in the policy debate. The narrative strategies in this study are anchored in the media effects framing literature and tested not for their presence in the story but for their alignment with the narrative^ policy beliefs ?Contemporary policy change theory is led by Kingdon Sabatier and Jenkins-Smith and Baumgartner and Jones? A less mainstream, but still highly influent, strand of policy theory is narrative policy analysis (NPA), led by Stone and Roe. “We begin with a careful examination of how these policy theories understand the role of the media in the policy change process? In turn, we consider the extensive literature of media effects that investigates the various ways in which the media frames stories. ” Kingdon identifies the media as a conduit, rather than a contributor in the policy arena?"The media report what is going on in government ..? rather than having an independent effect on governmental agendas/9. Given this assumption of the role of the media, he purports a diluted effect of the media on the policy agenda for tworeasons? First, the press has a tendency to cover stories for a short period of time. Second, the media,s propensity to feature dramatic stories means that the policy highlighted tends to be at the end of the policymaking process, rather than the beginning. Thus, according to Kingdon, the agendas were already set, and the media had minimal impact. In the mainstream policy change literature, the media,s role is empirically underdeveloped and contradictory. The media is, at times, indentified as a conduit for political actors and policy entrepreneurs in the policy subsystems to disseminate policy beliefs and, at other times, acknowledged as a contributor, pursuing policy beliefs in its own right to influence policy change.The media effects literature serves as a framework for examining media accounts for policy beliefs and narrative framing strategies. Media effects are addressed widely in contemporary communication, public opinion, and political science literature under general headings such as information dissemination, primi
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传媒 产业 研究 报告
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