大学动漫英语(上册)Unit7FlashAnimatedAds

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'大学动漫英语(上册)Unit7FlashAnimatedAds'
大学动漫英语(上册) unit 7 Flash Animated Ads flash动画广告 Unit 7 Contents 1 Dialogue:What is advertising? 2 LISTENING 3 Reading:Flash Animated Ads 4 Reading & Speaking: How to Design a Creative Ad? 5 Planning and design of residential area 6 Country Style Bathroom Decor 7 Grammar;Future PerfectUnit goals: You will become familiar with the basic definitions of advertisement. With the understanding advertisement, you will begin to learn how to animate the World with Flash, and how to c r e a t e a F L A S H advertisement. Task1:Dialogue: What is advertising? W o r d s s t u d y 1.communication [k?.mju:ni'kei?n] n. 沟通,交通,沟通I am in communication with him on this subject. 关于这问题,我正和他交换意见。2.) information [.inf?'mei??n] n. 信息The development of the information technology is the greatest technological advance of the 20th century. 信息技术的发展是二十世纪工业技术上的最大进步。3) medium ['mi:dj?m] n. 媒体,方法,媒介 Sound travels through the medium of air. 声音通过空气这一媒介传播。 Words study? 4)commercial [k?'m?:??l] adj. 商业的 n. 商业广告? New York is a big commercial city. ? 纽约是一座大的商业城市。? 5) profit ['pr?fit] n. 利润,赢利,利益 v. 有益,获利,赚钱? There is very little profit in selling newspapers at present. ? 现在卖报纸利润很少。? 6) element ['elim?nt] n. 成分,要素,元素? Honesty, industry and kindness are elements of a good life. ? 诚实、勤劳和善良是幸福生活的要素。 Words study? 7) illustration [.il?s'trei??n] n. 插图,例证,说明? Children like books filled with illustrations. ? 孩子们喜欢插图丰富的书。? 8)creative [kri(:)'eitiv] adj. 创造 性的? 画家是具有创造性的艺术家。? Painters are creative artists. Task B: I.According to the dialogue complete the following sentences with the correct information.? 1. Professor Smith is an ad designer.? 2. Jenny is a student from Shenzhen Technical Institute.? 3. Commercial ad is mainly for making profits and non-commercial ad is for public interests.? 4. Advertising is a kind of communication of information by medium.? 5. The important elements of making a good ad are color choices, illustrations, layouts, logos and creative ideas, Imagination. Task B:II.Translate the following sentences into English.? 1.现代广告设计中,创意是广告作品成败的关键。? Creativeness is the key to success for modern ads designing. ? 2.标新立异:现代广告创意创新的关键? Seeking to be Different: Key of Modern Advertisement Innovation; ? 3.他提出了一个这产品的广告设计。? He advanced a design to advertise the product. ? 4.这个广告是针对儿童设计的。? This advertisement is calculated to appeal to children. Dialogue: What is advertising? Task 2:LISTENING :The Movie Crouching Tiger, Hidden Dragon? Directions: Listen to the conversation between Taylor and Fred and decide whether the following statements are true(T) of false (F).? ( T )1. Ang Lee was the director of the film Crouching Tiger, Hidden Dragon.? ( T )2. Ang Lee was nominated that year for the Academy Awards.? ( F )3.Chou Yun-Fat was nominated for his role in the movie.? ( F )4. The movie did win three Oscars that year.? ( F )5.A number of studios were used in different places, including Hong Kong and the U.K.? ( F )6. The movie was a low –cost and also makes big profits. The Movie Crouching Tiger, Hidden Dragon? Taylor : Have you watched the movie Crouching Tiger,Hidden Dragon?? Fred: Yeah, It’s very good movie.The movie’s director Ang Lee, received a nomination that year for the Academy Awards.? Taylor: In the movie Chou Yun-Fat was one of the leading actors.? Fred: Chou Yun-Fat,however ,was not nominated for his role,but the movie did win four Oscars that year.? Taylor:And I also know that a number of studios were used in different places,including Hong Kong and the USA.? Fred: That’s true.I t’s high-cost movie and it also makes big profits. Task 3.Reading:Flash Animated Ads Words study? 1. shelter ['?elt?] n. 庇护所,避难所,庇护? These plants must be sheltered from direct sunlight. ? 这种植物必须遮起来,免受阳光直射。? In the storm I took shelter under the tree. ? 暴风雨时,我正在树下躲避? 2. consider [k?n'sid?] v. 考虑,思考,认为? In judging him you should consider his youth. ? 在对他进行评审时,你应该考虑到他还年轻。? He will be considered a weak leader. ? 他会被认为是个软弱无能的领导人。? 3. masterpiece ['mɑ:st?pi:s] n. 杰作? The artistic zealot devoted his life to the completion of a great masterpiece. ? 这位艺术热心者奉献他一生来完成一幅伟大的作品。? 4. version ['v?:??n] n. 版本,翻译? The book was translated into many versions and sold all over the world. ? 这本书被翻译成多种译文并行销全球。? 5. vogue [v?ug] n.
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